How to Prioritise Marketing for your Business

Running a business is hard work. Turning your hand to every trade from Accountant to HR Manager to Marketing Director is an all-consuming, 24/7 job. Due to the enormity of roles a business owner has to juggle, marketing often slips down the list of priorities, or when...

How to Work During the Summer Holidays

Ah the summer holidays! Six weeks of bliss, no school, no after school or weekend clubs just six weeks of quality time with the kids! Wonderful… Well, wonderful apart from if you have a job that isn’t term-time only and therefore need to continue working but don’t...

5 Reasons To Outsource Your Marketing Support

Getting external consultants involved in a business can often be a daunting prospect for many business owners. Concerns around confidentiality, quality of work and cost are some of the factors that put people off. But, in reality, employing a specialist marketing...

Women in Business: How to support them

​Last month I attended a Federation of Small Businesses (FSB) Women in Business brunch and picked up some startling statistics that I wanted to share. I am a huge advocate of women in business, especially of working mothers and of those who have been ‘negotiated’ out...

​Why your business needs digital marketing – NOW!

I recently met a business owner who very proudly told me that they didn’t do any marketing online; no website, zero social media, nothing on Google, absolutely nothing online at all. So, my first question was ‘how is business doing’ and they replied ‘good…but’ and...

How to stay motivated towards your Business

It’s October , the nights are drawing in and the weather is turning colder. School is back and in general I’m feeling a little flat. After 6 weeks of frantic business/summer holiday juggling, and dreams of how much work I could do once the schools returned, I now find...

How to make it as a Consultant

Having launched ‘The Marketing Assistant’ just over two years ago, I am often contacted for advice by others looking to do the same thing within their field of business – an email that I am always rather flattered to receive. I made a promise to myself when I was a...

How to be a working Mum… who knows?!?

So, we all know that being a mother in general is hard work; you never get a day off, you are always on call and you get very little thanks, but we also know that it is amazing at the same time. The real fun starts when you try and be a ‘modern’ woman and sustain a...

The practicalities of running a business from home

If you're running a business from home, there are many challenges to be faced. Not just in terms of starting your business, but also the practicalities of equipment, resources, space and time that you need. It can seem like a constant juggle of your priorities....

Why I started The Marketing Assistant

If you are currently sat at your kitchen table thinking ‘what am I going to do for a job’ then this blog is to cheer you, support you and hopefully help you in your start-up!... The Marketing Assistant’ is a flexible, marketing resource concept launched, like many...